IKEA Build
IKEA Build
IKEA Build
IKEA Build
Enhancing the efficiency of IKEA’s furniture building process using AI & image recognition
Enhancing the efficiency of IKEA’s furniture building process using AI & image recognition
Enhancing the efficiency of IKEA’s furniture building process using AI & image recognition
Enhancing the efficiency of IKEA’s furniture building process using AI & image recognition
ROLE
ROLE
ROLE
Product Designer &
Researcher
Product Designer &
Researcher
Product Design
UX Design
TIMELINE
TIMELINE
2023
2023
SKILLS
SKILLS
SKILLS
Design For Brand
Feature Design
Usability Testing
Design For Brand
Feature Design
Usability Testing
Design For Brand
Feature Design
Usability Testing
TOOLS
TOOLS
TOOLS
Figma
After Effects
Dovetail
Figma
After Effects
Dovetail
Figma
After Effects
Dovetail
THE IKEA EFFECT
THE IKEA EFFECT
We all know IKEA is known for their minimal, affordable, flat-pack furniture. But what happens when one actually has to build it?
We all know IKEA is known for their minimal, affordable, flat-pack furniture. But what happens when one actually has to build it?
We all know IKEA is known for their minimal, affordable, flat-pack furniture. But what happens when one actually has to build it?
We all know IKEA is known for their minimal, affordable, flat-pack furniture. But what happens when one actually has to build it?
APP AUDIT
APP AUDIT
Multiple current features assist in the purchasing process
Multiple current features assist in the purchasing process
Multiple current features assist in the purchasing process
Multiple current features assist in the purchasing process
I conducted an app audit, and recognized a pattern - most of IKEAS current features exist to either help users make informed decisions or simplify the purchasing process.
I conducted an app audit, and recognized a pattern - most of IKEAS current features exist to either help users make informed decisions or simplify the purchasing process.
I conducted an app audit, and recognized a pattern - most of IKEAS current features exist to either help users make informed decisions or simplify the purchasing process.
I conducted an app audit, and recognized a pattern - most of IKEAS current features exist to either help users make informed decisions or simplify the purchasing process.
THE PROBLEM
THE PROBLEM
However, less emphasis is placed on the users post-purchase experience: furniture building
However, less emphasis is placed on the users post-purchase experience: furniture building
However, less emphasis is placed on the users post-purchase experience: furniture building
However, less emphasis is placed on the users post-purchase experience: furniture building
Through 5 user interviews & IKEA reviews, I found that there were multiple underlying pain-points when it came to building furniture.
Through 5 user interviews & IKEA reviews, I found that there were multiple underlying pain-points when it came to building furniture.
Through 5 user interviews & IKEA reviews, I found that there were multiple underlying pain-points when it came to building furniture.
Through 5 user interviews & IKEA reviews, I found that there were multiple underlying pain-points when it came to building furniture.
“I DON’T LIKE ASSEMBLING STUFF, SO IT’S ALWAYS A STRUGGLE FOR ME TO DO THAT”
“I DON’T LIKE ASSEMBLING STUFF, SO IT’S ALWAYS A STRUGGLE FOR ME TO DO THAT”
- 29, SOFTWARE ENGINEER
- 29, SOFTWARE ENGINEER
“THE MANUAL DOESN’T WORK FOR ME, I BUILD INTUITIVELY OR WATCH VIDEOS”
“THE MANUAL DOESN’T WORK FOR ME, I BUILD INTUITIVELY OR WATCH VIDEOS”
- 27, PRODUCT DESIGNER
- 27, PRODUCT DESIGNER
“I HOPE SOME RANDOM GUY ON THE INTERNET HAS ASSEMBLED THE THING I’VE BOUGHT”
“I HOPE SOME RANDOM GUY ON THE INTERNET HAS ASSEMBLED THE THING I’VE BOUGHT”
- 24, BUSINESS MAJOR
- 24, BUSINESS MAJOR
“I’VE HAD TO TAKE EVERYTHING APART DUE TO ONE PART BEING ASSEMBLED THE WRONG DIRECTION”
- 23, DIGITAL DESIGNER
SO...
SO...
How might we help users build furniture efficiently by leveraging digital tools to simplify this process?
How might we help users build furniture efficiently by leveraging digital tools to simplify this process?
How might we help users build furniture efficiently by leveraging digital tools to simplify this process?
How might we help users build furniture efficiently by leveraging digital tools to simplify this process?
NEED
HELP
WOW
EASY!
->
FIRSTLY
FIRSTLY
The manual has too many steps which requires attention to detail
The manual has too many steps which requires attention to detail
The manual has too many steps which requires attention to detail
The manual has too many steps which requires attention to detail
The current assembly process involves excessive steps, including referencing manuals, identifying & checking orientation of parts - as said by users.
The current assembly process involves excessive steps, including referencing manuals, identifying & checking orientation of parts - as said by users.
The current assembly process involves excessive steps, including referencing manuals, identifying & checking orientation of parts - as said by users.
The current assembly process involves excessive steps, including referencing manuals, identifying & checking orientation of parts - as said by users.
THE IDEA
THE IDEA
What if we used AI to identity the parts required for each assembly step?
What if we used AI to identity the parts required for each assembly step?
What if we used AI to identity the parts required for each assembly step?
What if we used AI to identity the parts required for each assembly step?
This would ideally reduce build time and the overall attention to detail required.
This would ideally reduce build time and the overall attention to detail required.
This would ideally reduce build time and the overall attention to detail required.
This would ideally reduce build time and the overall attention to detail required.
MID FIDELITY TESTING
MID FIDELITY TESTING
Users are enthusiastic about the feature, but seek more control over navigation options -> progress tracking and alternative pathways between the steps.
Users are enthusiastic about the feature, but seek more control over navigation options -> progress tracking and alternative pathways between the steps.
Users are enthusiastic about the feature, but seek more control over navigation options -> progress tracking and alternative pathways between the steps.
Users are enthusiastic about the feature, but seek more control over navigation options -> progress tracking and alternative pathways between the steps.
I conducted a usability test to understand how users felt about this feature, and whether this would make for a more streamlined furniture building process. I then analyzed these insights to see what key changes to make.
I conducted a usability test to understand how users felt about this feature, and whether this would make for a more streamlined furniture building process. I then analyzed these insights to see what key changes to make.
I conducted a usability test to understand how users felt about this feature, and whether this would make for a more streamlined furniture building process. I then analyzed these insights to see what key changes to make.
I conducted a usability test to understand how users felt about this feature, and whether this would make for a more streamlined furniture building process. I then analyzed these insights to see what key changes to make.
FINAL OVERVIEW
Scan to detect product
Scan to detect product
Scan to detect product
Scan to detect product
Scan barcode -> Provides information needed to start building such as, estimated build time & other safety precautions.
Scan barcode -> Provides information needed to start building such as, estimated build time & other safety precautions.
Scan barcode -> Provides information needed to start building such as, estimated build time & other safety precautions.
Scan barcode -> Provides information needed to start building such as, estimated build time & other safety precautions.
Lay out parts to scan
Lay out parts to scan
Lay out parts to scan
Lay out parts to scan
Users unpack and lay out parts on a flat surface, ready to scan in a figure eight motion, as shown. Can retake scan if needed.
Users unpack and lay out parts on a flat surface, ready to scan in a figure eight motion, as shown. Can retake scan if needed.
Users unpack and lay out parts on a flat surface, ready to scan in a figure eight motion, as shown. Can retake scan if needed.
Users unpack and lay out parts on a flat surface, ready to scan in a figure eight motion, as shown. Can retake scan if needed.
Step by step instructions
Step by step instructions
Step by step instructions
Step by step instructions
Users can then begin assembling with step by step instructions. Through the numbering of parts & progress tracking, it makes it easier to navigate the building process.
Users can then begin assembling with step by step instructions. Through the numbering of parts & progress tracking, it makes it easier to navigate the building process.
Users can then begin assembling with step by step instructions. Through the numbering of parts & progress tracking, it makes it easier to navigate the building process.
Users can then begin assembling with step by step instructions. Through the numbering of parts & progress tracking, it makes it easier to navigate the building process.
Next Steps
Next Steps
Next Steps
Next Steps
-> Create a live prototype mock-up to test users building time & pain points
-> Create a live prototype mock-up to test users building time & pain points
-> Create a live prototype mock-up to test users building time & pain points
-> Create a live prototype mock-up to test users building time & pain points
-> Research how product packaging would work in support with this tool
-> Research how product packaging would work in support with this tool
-> Research how product packaging would work in support with this tool
-> Research how product packaging would work in support with this tool
-> Further communicate with engineers on how to balance between the technology and interface
-> Further communicate with engineers on how to balance between the technology and interface
-> Further communicate with engineers on how to balance between the technology and interface
-> Further communicate with engineers on how to balance between the technology and interface