Postcards
Postcards
Postcards
Postcards
A social video camera app reframing how we capture, collaborate, and view our memories.
A social video camera app reframing how we capture, collaborate, and view our memories.
A social video camera app reframing how we capture, collaborate, and view our memories.
A social video camera app reframing how we capture, collaborate, and view our memories.
ROLE
ROLE
ROLE
Product Designer &
Researcher
Product Design
UX Design
Product Designer &
Researcher
TIMELINE
TIMELINE
2024
2024
SKILLS
SKILLS
SKILLS
App Design
User Experience
User Interface
App Design
User Experience
User Interface
App Design
User Experience
User Interface
App Design
User Experience
User Interface
TOOLS
TOOLS
TOOLS
Figma
After Effects
Dovetail
Figma
After Effects
Dovetail
Figma
After Effects
Dovetail
THE CONTEXT
The ease of capturing every moment, the “perfect” moment, is diluting the authenticity of our special memories. We document everything. But how do we differentiate the moments that truly matter?
The ease of capturing every moment, the “perfect” moment, is diluting the authenticity of our special memories. We document everything. But how do we differentiate the moments that truly matter?
THE CONTEXT
The ease of capturing every moment, the “perfect” moment, is diluting the authenticity of our special memories. We document everything. But how do we differentiate the moments that truly matter?
THE CONTEXT
The ease of capturing every moment, the “perfect” moment, is diluting the authenticity of our special memories. We document everything. But how do we differentiate the moments that truly matter?
THE CURRENT PROCESS
In the age of high quality smartphone cameras, the process of capturing and rewatching moments is quite universal.
In the age of high quality smartphone cameras, the process of capturing and rewatching moments is quite universal.
In the age of high quality smartphone cameras, the process of capturing and rewatching moments is quite universal.
In the age of high quality smartphone cameras, the process of capturing and rewatching moments is quite universal.
Around 55,000 photos are clicked every second
Around 55k photos are clicked every second
Around 55,000 photos are clicked every second
CLICK.
CLICK.
CLICK.
Then we try to choose the "perfect" picture
Then we try to choose the "perfect" picture
Then we try to choose the "perfect" picture
CHOOSE.
CHOOSE.
CHOOSE.
1 billion+ photos are shared through social media daily
1 billion+ photos are shared through social media daily
1 billion+ photos are shared through social media daily
SHARE.
SHARE.
SHARE.
65% of photos clicked are to look back on memories
65% of photos clicked are to look back on memories
65% of photos clicked are to look back on memories
VIEW.
VIEW.
VIEW.
THE CURRENT MARKET
THE CURRENT MARKET
Yes, there are a couple of social camera apps designed with the purpose of bringing back authenticity to our moments. But there's one thing I observed that they all had in common…
Yes, there are a couple of social camera apps designed with the purpose of bringing back authenticity to our moments. But there's one thing I observed that they all had in common…
Yes, there are a couple of social camera apps designed with the purpose of bringing back authenticity to our moments. But there's one thing I observed that they all had in common…
Yes, there are a couple of social camera apps designed with the purpose of bringing back authenticity to our moments. But there's one thing I observed that they all had in common…
Everything is vertical.
Everything is vertical.
Everything is vertical.
Everything is vertical.
And horizontal isn't done enough justice.
And horizontal isn't done enough justice.
And horizontal isn't done enough justice.
And horizontal isn't done enough justice.
ONE STEP FORWARD, 2 STEPS BACK
I interviewed avid life documenters, photographers & social media enthusiasts, to understand what are our habits related to capturing moments, and why? I uncovered three touch points that hadn't been explored yet! (Click here for full synthesis)
Through interviews I understood what are our habits related to capturing moments, and why? I uncovered three touch points that hadn't been explored yet! (Click here for full synthesis)
I interviewed avid life documenters, photographers & social media enthusiasts, to understand what are our habits related to capturing moments, and why? I uncovered three touch points that hadn't been explored yet! (Click here for full synthesis)
I interviewed avid life documenters, photographers & social media enthusiasts, to understand what are our habits related to capturing moments, and why? I uncovered three touch points that hadn't been explored yet! (Click here for full synthesis)
INSIGHT 1...
INSIGHT 1...
Social media has created a vertical frame habit…but horizontal captures more!!!
Social media has created a vertical frame habit…but horizontal captures more!!!
Social media has created a vertical frame habit…but horizontal captures more!!!
Social media has created a vertical frame habit…but horizontal captures more!!!
How can we embrace horizontal frames to capture & view back on memories?
How can we embrace horizontal frames to capture & view back on memories?
How can we embrace horizontal frames to capture & view back on memories?
How can we embrace horizontal frames to capture & view back on memories?
INSIGHT 2...
INSIGHT 2...
Photos seek perfection, but videos are more forgiving; authentic.
Photos seek perfection, but videos are more forgiving; authentic.
Photos seek perfection, but videos are more forgiving; authentic.
Photos seek perfection, but videos are more forgiving; authentic.
How can we prompt ourselves to take more videos, prioritizing authenticity over perfection?
How can we prompt ourselves to take more videos, prioritizing authenticity over perfection?
How can we prompt ourselves to take more videos, prioritizing authenticity over perfection?
How can we prompt ourselves to take more videos, prioritizing authenticity over perfection?
INSIGHT 3...
INSIGHT 3...
We click too many pictures of everything, due to fear of missing out.
We click too many pictures of everything, due to fear of missing out.
We click too many pictures of everything, due to fear of missing out.
We click too many pictures of everything, due to fear of missing out.
How can we be more selective of what moments we truly want to capture?
How can we be more selective of what moments we truly want to capture?
How can we be more selective of what moments we truly want to capture?
How can we be more selective of what moments we truly want to capture?
IDEATING CONCEPTS
IDEATING CONCEPTS
These insights above formed the basis of my ideation -> 1. Capture in horizontal, 2. Record more videos and 3. Be more selective
These insights above formed the basis of my ideation
These insights above formed the basis of my ideation -> 1. Capture in horizontal, 2. Record more videos and 3. Be more selective
These insights above formed the basis of my ideation -> 1. Capture in horizontal, 2. Record more videos and 3. Be more selective
I came up with a few ideas. Such as 1. The camera only works if the phone is horizontal, 2. You get limited video film for the month, 3. You can film videos for events with friends for different POV's & 4. A daily photo journal.
I came up with a few ideas. Such as 1. The camera only works if the phone is horizontal, 2. You get limited video film for the month, 3. You can film videos for events with friends for different POV's & 4. A daily photo journal.
I came up with a few ideas. Such as 1. The camera only works if the phone is horizontal, 2. You get limited video film for the month, 3. You can film videos for events with friends for different POV's & 4. A daily photo journal.
I came up with a few ideas. Such as 1. The camera only works if the phone is horizontal, 2. You get limited video film for the month, 3. You can film videos for events with friends for different POV's & 4. A daily photo journal.
WHAT DO USERS THINK?
WHAT DO USERS THINK?
Users think…horizontal mode would need to break habit (in a good way), filming events with friends sounds cool & having limited film needs to be the right number of limited!
Users think…horizontal mode would need to break habit (in a good way), filming events with friends sounds cool & having limited film needs to be the right number of limited!
Users think…horizontal mode would need to break habit (in a good way), filming events with friends sounds cool & having limited film needs to be the right number of limited!
Users think…horizontal mode would need to break habit (in a good way), filming events with friends sounds cool & having limited film needs to be the right number of limited!
I conducted interviews with creatives between the age of 19-25, and the core ideas received a lot of interest. (Click here for full synthesis)
I conducted interviews with creatives between the age of 19-25, and the core ideas received a lot of interest. (Click here for full synthesis)
I conducted interviews with creatives between the age of 19-25, and the core ideas received a lot of interest. (Click here for full synthesis)
I conducted interviews with creatives between the age of 19-25, and the core ideas received a lot of interest. (Click here for full synthesis)
“OH MY GOD YOU CAN COLLECTIVELY FILM VIDEOS WITH FRIENDS? OH YES, I LOVE THIS, 10/10”
“OH MY GOD YOU CAN COLLECTIVELY FILM VIDEOS WITH FRIENDS? OH YES, I LOVE THIS, 10/10”
- 21, DESIGNER
“HAVING THE HOMEPAGE VERTICAL AND THEN LANDSCAPE WHEN YOU CLICK IS THE WAY TO GO”
“HAVING THE HOMEPAGE VERTICAL AND THEN LANDSCAPE WHEN YOU CLICK IS THE WAY TO GO”
- 23, SALES/PHOTOGRAPHER
- 23, SALES/PHOTOGRAPHER
“IF ITS HORIZONTAL, IT FEELS LIKE AN OLD TIME FILM THAT YOU CAN PLAY ON THE TV WITH FRIENDS”
“IF ITS HORIZONTAL, IT FEELS LIKE AN OLD TIME FILM THAT YOU CAN PLAY ON THE TV WITH FRIENDS”
- 22, UX RESARCHER
- 22, UX RESARCHER
“WHAT IF IT RESTRICTS ME TO SHOOT IN THE MOMENT BECAUSE THERES A LIMIT?”
- 23, MARKETING
MID FIDELITY TESTING
MID FIDELITY TESTING
So, I added a few more visual elements to test out which concept creates the greater impact.
So, I added a few more visual elements to test out which concept creates the greater impact.
So, I added a few more visual elements to test out which concept creates the greater impact.
So, I added a few more visual elements to test out which concept creates the greater impact.
1 / Limited Film Video Camera (In Horizontal)
1 / Limited Film Video Camera (In Horizontal)
1 / Limited Film Video Camera (In Horizontal)
Features: -> Limited film for the month, -> Monthly video compilation, -> Locked vertical mode -> View in fullscreen
Features: -> Limited film for the month, -> Monthly video compilation, -> Locked vertical mode -> View in fullscreen
Features: -> Limited film for the month, -> Monthly video compilation, -> Locked vertical mode -> View in fullscreen
Features: -> Limited film for the month, -> Monthly video compilation, -> Locked vertical mode -> View in fullscreen
2 / Film Events With Friends (In Vertical)
2 / Film Events With Friends (In Vertical)
2 / Film Events With Friends (In Vertical)
Features: -> Document life as per grouped moments, -> Collaborate with friends to film, -> Choose how much film each friend gets
Features: -> Document life as per grouped moments, -> Collaborate with friends to film, -> Choose how much film each friend gets
Features: -> Document life as per grouped moments, -> Collaborate with friends to film, -> Choose how much film each friend gets
Features: -> Document life as per grouped moments, -> Collaborate with friends to film, -> Choose how much film each friend gets
USER TESTING
The users believe both ideas need to be combined: Record personal videos & create grouped videos with friends. Memories are a combination of a solo & grouped moments. One can't exist without the other
And Horizontal may need to break habit, but the output is worth it.
The users believe both ideas need to be combined: Record personal videos & create grouped videos with friends. Memories are a combination of a solo & grouped moments. One can't exist without the other
And Horizontal may need to break habit, but the output is worth it.
USER TESTING
The users believe both ideas need to be combined: Record personal videos & create grouped videos with friends.
And Horizontal may need to break habit, but the output is worth it.
USER TESTING
The users believe both ideas need to be combined: Record personal videos & create grouped videos with friends. Memories are a combination of a solo & grouped moments. One can't exist without the other
And Horizontal may need to break habit, but the output is worth it.
USER SITE MAP
The site map went through a lot of iterations. But the hardest part was figuring out how both the collab and solo mode camera could exist at the same time. The solution -> change Icon colors to indicate a difference.
The site map went through a lot of iterations. But the hardest part was figuring out how both the collab and solo mode camera could exist at the same time. The solution -> change Icon colors to indicate a difference.
The site map went through a lot of iterations. But the hardest part was figuring out how both the collab and solo mode camera could exist at the same time. The solution -> change Icon colors to indicate a difference.
I came up with a few ideas. Such as 1. The camera only works if the phone is horizontal, 2. You get limited video film for the month, 3. You can film videos for events with friends for different POV's & 4. A daily photo journal.
I came up with a few ideas. Such as 1. The camera only works if the phone is horizontal, 2. You get limited video film for the month, 3. You can film videos for events with friends for different POV's & 4. A daily photo journal.
I came up with a few ideas. Such as 1. The camera only works if the phone is horizontal, 2. You get limited video film for the month, 3. You can film videos for events with friends for different POV's & 4. A daily photo journal.
FINAL OVERVIEW
36 Videos. Every Month.
36 Videos. Every Month.
36 Videos. Every Month.
36 Videos. Every Month.
At the beginning of each month...the roll of videos resets back to 36!
At the beginning of each month...the roll of videos resets back to 36!
At the beginning of each month...the roll of videos resets back to 36!
At the beginning of each month...the roll of videos resets back to 36!
Look Back On Monthly Moments, In Full Screen.
Look Back On Monthly Moments, In Full Screen.
Get a roll of 36 horizontal videos every month
Get a roll of 36 horizontal videos every month
When you enter into previous months, you can see your series of videos filmed that month. Any video you click, will open up in full screen, & you can scroll through, pause, & listen to your memories.
When you enter into previous months, you can see your series of videos filmed that month. Any video you click, will open up in full screen, & you can scroll through, pause, & listen to your memories.
When you enter into previous months, you can see your series of videos filmed that month. Any video you click, will open up in full screen, & you can scroll through, pause, & listen to your memories.
When you enter into previous months, you can see your series of videos filmed that month. Any video you click, will open up in full screen, & you can scroll through, pause, & listen to your memories.
Start Recording, Horizontally. Counter Goes Down By One.
Start Recording, Horizontally. Counter Goes Down By One.
Get a roll of 36 horizontal videos every month
Get a roll of 36 horizontal videos every month
To start recording, you enter into camera mode but you can only unlock the camera by rotating to horizontal. For every video captured, the counter will reduce by one, just like a disposable camera.
To start recording, you enter into camera mode but you can only unlock the camera by rotating to horizontal. For every video captured, the counter will reduce by one, just like a disposable camera.
To start recording, you enter into camera mode but you can only unlock the camera by rotating to horizontal. For every video captured, the counter will reduce by one, just like a disposable camera.
To start recording, you enter into camera mode but you can only unlock the camera by rotating to horizontal. For every video captured, the counter will reduce by one, just like a disposable camera.
Cluster Mode. Create With Friends.
Cluster Mode. Create With Friends.
Get a roll of 36 horizontal videos every month
Get a roll of 36 horizontal videos every month
When you enter the cluster mode, you can create an event to film with friends. Each friend can then film videos for that event using their own roll. Switch between single & cluster mode as easy as a swipe
When you enter the cluster mode, you can create an event to film with friends. Each friend can then film videos for that event using their own roll. Switch between single & cluster mode as easy as a swipe
When you enter the cluster mode, you can create an event to film with friends. Each friend can then film videos for that event using their own roll. Switch between single & cluster mode as easy as a swipe
When you enter the cluster mode, you can create an event to film with friends. Each friend can then film videos for that event using their own roll. Switch between single & cluster mode as easy as a swipe
Build Collections, Preserve Memories
Build Collections, Preserve Memories
Build Collections, Preserve Memories
Build Collections, Preserve Memories
Watch your monthly collections fill up as you go, & preserve these special moments forever!
Watch your monthly collections fill up as you go, & preserve these special moments forever!
Watch your monthly collections fill up as you go, & preserve these special moments forever!
Watch your monthly collections fill up as you go, & preserve these special moments forever!
Next Steps
Next Steps
Next Steps
Next Steps
-> Learn origami studio to create a more robust prototype with a live camera feed. This way I can do more testing for a better user experience.
-> Learn origami studio to create a more robust prototype with a live camera feed. This way I can do more testing for a better user experience.
-> Learn origami studio to create a more robust prototype with a live camera feed. This way I can do more testing for a better user experience.
-> Learn origami studio to create a more robust prototype with a live camera feed. This way I can do more testing for a better user experience.
-> Add a lot more features. [View & interact with friends videos / Export videos / Edit, trim & delete / Rename albums / Add music / Create video text templates for distinct monthly trailers] Etc.
-> Add a lot more features. [View & interact with friends videos / Export videos / Edit, trim & delete / Rename albums / Add music / Create video text templates for distinct monthly trailers] Etc.
-> Add a lot more features. [View & interact with friends videos / Export videos / Edit, trim & delete / Rename albums / Add music / Create video text templates for distinct monthly trailers] Etc.
-> Add a lot more features. [View & interact with friends videos / Export videos / Edit, trim & delete / Rename albums / Add music / Create video text templates for distinct monthly trailers] Etc.
-> As an avid life documenter myself, this project has been extremely fun to create. In fact, all the videos used within this app, are my own! To all my friends who have been supportive, & now ask “Horizontal???” before they capture a moment for me. I appreciate you❤️
-> As an avid life documenter myself, this project has been extremely fun to create. In fact, all the videos used within this app, are my own! To all my friends who have been supportive, & now ask “Horizontal???” before they capture a moment for me. I appreciate you❤️
-> As an avid life documenter myself, this project has been extremely fun to create. In fact, all the videos used within this app, are my own! To all my friends who have been supportive, & now ask “Horizontal???” before they capture a moment for me. I appreciate you❤️